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JUNE 24, 2013

New York to Learn Once and For All a Third Tower Fell on 9/11

The ReThink911 campaign is pleased to announce that this September’s global ad campaign will be spearheaded by a 50-foot billboard in the heart of Times Square. Towering over the surrounding blocks, this billboard will attract the attention of nearly one million pedestrians each day and set the stage for New York and the whole world to learn that a large 47-story skyscraper also fell on 9/11.

ReThink911 has put down half the money needed to purchase this billboard for the full month of September. Now we are counting on you to bring us the rest of the way. Donate now, and we will send you a free ReThink911 bumper sticker with your donation of at least $50.*

Or, if you wish to donate to one of the other cities where ReThink911 is placing ads, click here to find your preferred city and donate generously. Together we can make ReThink911 go viral this September.

As you will see on ReThink911.org, the campaign has decided to narrow the number of cities to eleven strategically selected markets due to the fact that a large source of pledged matching funds has not arrived as expected, and due to a revised strategy of concentrating our funds in fewer cities. Those eleven cities are:

• New York City
• San Francisco
• Boston
• Chicago
• Dallas
• Washington D.C.
• San Diego
• Toronto
• Vancouver
• London
• Sydney

The campaign has selected a specific ad buy for each city and is using the funds raised prior to the campaign to cover half of the cost of each buy. As with the billboard in Times Square, we are counting on you to bring us the rest of the way by August 1. Fortunately, our targets are well within reach!

With this revised strategy, ReThink911 will be investing strategically to generate the biggest return in terms of raising awareness, gaining media coverage, and significantly altering the public dialogue on 9/11.

Those who have donated for ads in other cities will be asked to decide what they want to do with their donation. We in the ReThink911 campaign understand that many supporters were excited about having ads in their city. However, we are certain this new strategy will be just as successful, if not more successful, with your continued commitment.

Following the fundraising drive, which ends on August 1, ReThink911 will start gearing up for a month of grassroots actions to take place in dozens of cities across the world during the month of September.

We thank you for your generous support, and we cannot wait to move forward in our collective goal of creating the ultimate breakthrough!