The Ad that Will Be Seen Around the World
WTC 7 to Take Center Stage
with $600K Ad Campaign
Yes… you read that right: $600,000. ReThink911* (a.k.a. Operation Tip the Planet) has raised $300,000 in pledges to match every dollar YOU raise by July 31** for this massive September advertising campaign.
Help move the campaign forward…
Post it now!
Here’s how it’s going to work:
The ReThink911 campaign will distribute the $300,000 that has already been pledged based on the fundraising you do for your city (team) on a first-come, first-serve basis. Once your city/team reaches its minimum fundraising target ($1,000, $2,000, $3,000, or $4,000, depending on the size of your city), funds raised by your team will be matched by ReThink911, doubling your team’s amount to pay for subway, bus or billboard ads in your community!***
Ten specially designated U.S. and international cities will be given priority in matching based on the strategy we have formulated with our outdoor media experts. These cities will have larger ad buys of $20,000–half raised by local supporters, half matched by ReThink911. New York City, London, and Toronto will have an ad buy of $70,000. New York City’s money will go in part to pay for a massive billboard in the heart of Times Square that has already been contracted. Close to 1 million people will pass it every day in the month of September! The goal: our ReThink911 ad will be seen in more than 50 cities across the world this September.
Using the incredible fundraising tool Fundly.com, ReThink911 will be able to raise funds in a hundred or more communities simultaneously, and the first teams to reach their minimum fundraising target will receive the corresponding match from the $300,000 in pledged matching funds. Don’t waste any time getting started!
No need to hunt for billboards in your area. We have contracted with an international outdoor media company to handle all of the placements for us worldwide.
Three easy ways to raise funds for your team:
If you don’t see your city/team here, add it right now.
Why This Ad...
This ad is the result of polling hundreds of people who were unaware of WTC 7 and will be a powerful tool for raising 9/11 truth awareness worldwide. It’s designed to open the door for new people and begin the process of unraveling the official 9/11 narrative:
Because so many of the “Ad Contest” submissions were Building 7 related, the ReThink911 team took to the streets to poll the public on the subject. Astonishingly, we discovered that about 90% of people are still not aware of the third tower. Convinced that we would have our greatest educational impact by making people aware of Building 7, we scoured the contest submissions and began testing different possibilities.
One woman we polled named Jean asked, “Why not just ask the question, ‘Did you know a third tower fell on 9/11?’ ” That one question garnered a positive response from nearly everyone during the next day’s poll. Next, we tested and retested text and image components with 458 people until we produced an ad that consistently bypassed people’s defenses, while delivering a strong message –not an easy feat!
We hope that you are as hopeful about it as we are and will join us in all of the upcoming ReThink911 activities. Help us to grow from 10% public awareness of Building 7 to 100% by making this campaign a media and Internet sensation!
Let’s make history together this September! Tell your grandchildren that you were part of ReThink911, the historic movement that woke up the world – one city at a time!
*Stay tuned for the website launch in a few weeks.
ReThink911 Fundraising Targets
But don’t stop once you reach your city’s target. Every dollar you continue to raise will be used for your city or another nearby city. The target is simply your threshold to receive ReThink911 matching funds. And please note, the funds raised by cities that do not reach their target will still be used toward ads in their city or nearby cities.
Unless we substantially outstrip our projections, our current plan (based upon recommendations from our international media buyers) is to only match fundraising efforts in the following cities outside of the United States and Canada: London, Paris, Sydney, Rome, Berlin, Madrid.
****Mail your check made out to AE911Truth to: