Ed Asner. Former head of the Screen Actors Guild. Emmy Award winner. Mary Richards' gruff yet lovable boss. World Poker Tour champ. And most recently, star of Best Picture Academy Award nominee "Up." He is also an active supporter of 9/11 Truth and the voice of AE911Truth's radio campaign.

This all begin on 9/11/2008. Asner introduced AE911Truth's Richard Gage, AIA to a packed house in Los Angeles. After the show, Asner volunteered to help in any way he could. Gage mentioned this to the marketing team, and I immediately thought: we'd be nuts not to use Asner's inimitable voice -- and the gravitas that accompanies it -- in a series of radio and video spots.

After writing the scripts and getting Asner's approval, I loaded up my digital 8-track recorder and headed to Asner's home in the San Fernando Valley. I was greeted by his assistant Patty, who showed me into the office. While I waited for Asner's arrival, I looked around at copious awards and memorabilia, testament to a brilliant, decades-long career in TV and film. It was almost surreal, sitting there in Asnerland, admiring his glistening trophies, the art from "Up," the overflowing ashtray. Yep, this was Lou freaking Grant's home.

Then he bustled in, bigger than life. Moving a bit more slowly now, but still dynamic, mind saber-sharp as ever. I don't know what I was expecting, but certainly not someone as gregarious and open as he was. We chatted about 9/11 for a while, and Asner showed me his research bookshelf -- he's devoted quite a lot of time to the topic and is up on the tiniest details. I set up the mic, and then -- the consummate professional was on. He ripped through the takes with gusto, the actor's actor, his stentorian, mellifluous tones ringing out. I couldn't believe I was beside him in this legend's office, recording him. He graciously did several safety takes, and then I thanked him profusely and set out to compile the audio.

We're pleased to announce that Asner's :30 second spot has aired nationwide on Coast to Coast AM with George Noory as well as on Progressive Talk radio station KTLK in Los Angeles the week of 3/15. But this is just the beginning. With your help, we can take this thing national. And with a spokesman like Asner, people will listen. Clear Channel has allowed the spots to air without even blinking. To take the Asner campaign to the next step, please contribute!

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Video version of the Asner campaign: